It all starts with a conversation, from this the world opens up...
At Samdog conversation is the starting point for everything. From this we learn about your audience, how you communicate, how you interact and what your priorities are. A conversation gives us insight into your organisation. It creates the opportunity for us to take time and understand you. Through conversation we establish and provide leadership by sharing ideas as they are developed, tested and evolved.
By conversation we mean an action and reaction approach to marketing. We entice your audience into action and then provide them a hub for where they can react. And then once they’ve reacted we can produce another action, based on there reaction, to continue the conversation. This creates a continuous cycle of interaction, building stronger, intimate relationships with your brand.
It’s a conversation starter…
Looking at different ways to communicate and engage with your audience through relevant channels is essential. Having a strategy is vital, as is having a detailed understanding of ways to achieve this. For us creativity and design plays an important role. Creativity allows us to think laterally, to explore and determine how and where to best connect with your audience.
Good design enables us to engage your target audience, ensuring they invest in key messages and begin having a conversation with you. Combining creativity and good design enables us to look at ways to position and communicate your message into environments that may not be immediately obvious, normally considered or even currently existing.
We achieve this by using a mix of channels from print and social media, websites, eMarketing and eCommence, and acting as brand advocates across each of these.
Good design should always start a conversation and provoke discussion…
Our ideas will be audacious, practical, and left field, and always BIG. Big ideas are what Samdog is all about, from these our creativity kicks in and turns them into outcomes that engage, provoke, and communicate. Just remember that a big idea is like coffee - if you brew it too strong you can always add milk or water, but if its to weak it will always be just that.
Your communication channels are our capabilities…
Given today's complexity of connecting with customers, it's vital to have a strategy based on an in-depth understanding of these channels. And this is where Samdog is able to add real value. We've been working with a range of customers and doing this for quite a few years. This experience allows us to research and explore options that create effective, engaging and creative approaches that reach out and connect you to your customers.
At Samdog we have the knowledge, expertise and foresight to put together a comprehensive package. With experience and understanding in all facets of design we are able to provide Creative conversation strategies that are based on customer insight and a thorough understanding of marketing objectives.
See our success stories...
Brand
A brand represents the essence of an organisation. A good brand reflects the values of an organisation, it creates a public face, and it is the starting point for all customer relationships.
Smartphone and Tablet Apps
Through our design expertise and experience we can deliver your agencies’ services via smartphones using a rich, user-centric approach. We do this by analysing your existing systems, your market’s requirements, defining return on investment (ROI) and combining this to create an engaging App design that delivers results.
Website
Before we start any project we ask ourselves three key questions: Who is the audience, what does the websites function do for the audience, and what is the story we are trying to tell that audience. From here we develop your website to be engaging, interactive and user-centric.
Social Media
Conversations are central to Social Media, which is where we explore ways and opportunities to engage with your audience. Where they have the opportunity to comment directly about you in the public domain.
Print Communications
Our design is grounded in relevance. To create design work that is gorgeous is surprisingly simple, but to create design work that connects, communicates and becomes of relevance to the audience is a lot more complex. Employing print communications allows you to communicate with your audience through a channel that is relevant and in their environment.
eMarketing
A great tool for starting conversations is through eMarketing. Using eNewsletters and eBlasts you are able to connect with your audience and communicates new ideas, products and information relevant to them. From here you encourage feedback and discussion through either your website or social media.
eCommerce
Using ecommerce encourages your audience to engage with your brand, products and/or services at a much deeper level which allows your customers to experience your products and services at their leisure.
